Sunday, August 20, 2017
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    Innovation giants Microsoft, Amazon and Expedia have come in support for a claim documented by the condition of Washington testing President Donald Trump’s official request on migration. Both Amazon and Expedia have each documented assertions in a government court in Washington. Microsoft, then again, has expressed that it would “be cheerful to affirm promote if necessary”.

    The announcements plot how every innovation organization is influenced by Trump’s official request, which hinders the passage of settlers, transcendently from seven Muslim nations (Iran, Iraq, Libya, Syria, Yemen, Somalia and Sudan) for 90 days and displaced people for 120 days.

    Here is the rundown of 2017 Padma grant victors. The rundown contains 7 Padma Vibhushan, 7 Padma Bhushan and 75 Padma Shri Awardees. 19 of the awardees are ladies and the rundown likewise incorporates 5 people from the classification of outsiders, NRIs, PIOs and 6 Posthumous awardees.
    This year, Sakshi Malik, Virat Kohli were awarded with Padma Shri, while Sharad Pawar, Dr. Murli Manohar Joshi won the Padma Bhusan award

    PADMA VIBHUSHAN

    Awardee Field
    Shri K J Yesudas Art-Music
    Sadhguru Jaggi Vasudev Others-Spiritualism
    Shri Sharad Pawar Public Affairs
    Shri Murli Manohar Joshi Public Affairs
    Prof. Udipi Ramachandra Rao Science & Engineering
    Late Shri Sunder Lal Patwa (Posthumous) Public Affairs
    Late Shri PA Sangma (Posthumous) Public Affairs

    PADMA BHUSHAN

    Awardee Field
    Shri Vishwa Mohan Bhatt Art-Music
    Prof. (Dr.) Devi Prasad Dwivedi Literature & Education
    Shri Tehemton Udwadia Medicine
    Shri Ratna Sundar Maharaj Others-Spiritualism
    Swami Niranjana Nanda Saraswati Yoga
    H.R.H. Princess Maha Chakri Sirindhorn (Foreigner) Literature & Education
    Late Shri Cho Ramaswamy (Posthumous) Literature & Education – Journalism

     

    PADMA SHRI

    Awardee field
    Smt. Basanti Bisht Art-Music
    Shri Chemanchery Kunhiraman Nair Art-Dance
    Smt. Aruna Mohanty Art-Dance
    Smt. Bharathi Vishnuvardhan Art-Cinema
    Shri Sadhu Meher Art-Cinema
    Shri T K Murthy Art-Music
    Shri Laishram Birendrakumar Singh Art-Music
    Shri Krishna Ram Chaudhary Art-Music
    Smt. Baoa Devi Art-Painting
    Shri Tilak Gitai Art-Painting
    Dr. Prof. Aekka Yadagiri Rao Art-Sculpture
    Shri Jitendra Haripal Art-Music
    Shri Kailash Kher Art-Music
    Smt. Parassala B Ponnammal

    Art-Music

    Smt. Sukri Bommagowda Art-Music
    Shri Mukund Nayak Art-Music
    Shri Purushottam Upadhyay Art-Music
    Smt. Anuradha Paudwal Art-Music
    Shri Wareppa Naba Nil Art-Theatre
    Shri Tripuraneni Hanuman Chowdary Civil Service
    Shri T.K. Viswanathan Civil Service
    Shri Kanwal Sibal Civil Service
    Shri Birkha Bahadur Limboo Muringla Literature & Education
    Smt. Eli Ahmed Literature & Education
    Dr. Narendra Kohli Literature & Education
    Prof. G. Venkatasubbiah Literature & Education
    Shri Akkitham Achyuthan Namboothiri Literature & Education
    Shri Kashi Nath Pandita Literature & Education
    Shri Chamu Krishna Shastry Literature & Education
    Shri Harihar Kripalu Tripathi Literature & Education
    Shri Michel Danino Literature & Education
    Shri Punam Suri Literature & Education
    Shri VG Patel Literature & Education
    Smt. V Koteswaramma Literature & Education
    Shri Balbir Dutt Literature & Education Journalism
    Smt. Bhawana Somaaya Literature & Education Journalism
    Shri Vishnu Pandya Literature & Education Journalism
    Dr. Subroto Das Medicine
    Dr. (Smt.) Bhakti Yadav Medicine
    Dr. Mohammed Abdul Waheed Medicine
    Dr. Madan Madhav Godbole Medicine
    Dr. Devendra Dayabhai Patel Medicine
    Prof. Harkishan Singh Medicine
    Dr. Mukut Minz Medicine Medicine
    Shri Arun Kumar Sharma Others-Archaeology
    Shri Sanjeev Kapoor Others-Culinary
    Smt. Meenakshi Amma Others-Martial Art
    Shri Genabhai Dargabhai Patel Others-Agriculture
    Shri Chandrakant Pithawa Science & Engineering
    Prof. Ajoy Kumar Ray Science & Engineering
    Shri Chintakindi Mallesham Science & Engineering
    Shri Jitendra Nath Goswami Science & Engineering
    Shri Daripalli Ramaiah Social Work
    Shri Girish Bhardwaj Social Work
    Shri Karimul Hak Social Work
    Shri Bipin Ganatra Social Work
    Smt. Nivedita Raghunath Bhide Social Work
    Shri Appasaheb Dharmadhikari Social Work
    Baba Balbir Singh Seechewal Social Work
    Shri Virat Kohli Sports-Cricket
    Shri Shekar Naik Sports-Cricket
    Shri Vikasa Gowda Sports-Discus Throw
    Smt. Deepa Malik Sports-Athletics
    Shri Mariyappan Thangavelu Sports-Athletics
    Smt. Dipa Karmakar Sports-Gymnastics
    Shri P R Shreejesh Sports-Hockey
    Smt. Sakshi Malik Sports-Wrestling
    Shri Mohan Reddy Venkatrama Bodanapu Trade & Industry
    Shri Imrat Khan (NRI/PIO) Art-Music
    Shri Anant Agarwal (NRI/PIO) Literature & Education
    Shri H.R. Shah (NRI/PIO) Literature & EducationJournalism
    Late (Smt.) Suniti Solomon (Posthumous) Medicine
    Shri Asoke Kumar Bhattacharyya (Posthumous) Others-Archaeology
    Dr. Mapuskar (Posthumous) Social Work
    Smt. Anuradha Koirala (Foreigner) Social Work

      89

      Nusrat Fateh Ali Khan was one of the shining lights of Pakistan, a Qawwali Shahehshah whose talent was heralded both locally and globally. To celebrate the legend that still lives 19 years on, Coke Studio presents
      Afreen Afreen, Rahat Fateh Ali Khan & Momina Mustehsan, Episode 2, Coke Studio 9
      Music Directed by Faakhir Mehmood
      Produced by Strings
      The beautifully crafted ‘Afreen Afreen’ sung two decades ago by the legendry, Nusrat Fateh Ali Khan still holds the strength to serenade the audience with its poetic and soothing sensibilities. The reformation of the track on Coke Studio – arranged by Faakhir Mehmood and performed by maestro Rahat Fateh Ali Khan and debutant, Momina Mustehsan – transforms the Qawwali seamlessly into an unplugged track. Within the genre, the atmosphere of the song remains ambient and acoustic, as the bare minimum elements give room to Rahat’s majestic vocals to improvise the mastery he possesses. Momina enters the song as she punctuates the additional melody with her laid-back effortless velvety vocals. Towards the end, the track is perfectly complimented with the incredible drum roll and a hyper groove as the traditional ‘Afreen Afreen’ chants are delivered with heartfelt emotion and melodic panache.

        1096
        todaystrend travel

        Before travelling all over the world.  Lot of Indians seem to forget that what we seek abroad, we can find as easily in our own country.  So here are a few places you should know and visit in India before you visit their counterparts abroad.

        1. Before you get lost in the beauty of Switzerland,

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        Find your piece of paradise in Kashmir.

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        2. Before you get drenched at the Niagara Falls,

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        Get drenched at the Chitrakoot Falls in Chhattisgarh.

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        3. Before you surf the sands of the Sahara,

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        Tame the dunes of the Thar.

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        4. Before you visit the Bonneville Salt Flats in America,

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        Visit the Rann of Kutch in Gujarat.

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        5. Before you take a trip to Madagascar,

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        Take a trip to the Andamans.

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        6. Before you chill on the beaches of Brazil,

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        Give the beaches of Goa a chance.

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        7. Before you go “Woah” about the bridges in Taiwan,

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        Go “Hoodi-Baba” at Howrah Bridge in Kolkata.

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        8. Before you feast your eyes on the flowers in Antelope Valley in the U.S.A,

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        Drink in the colours of the Valley of Flowers in Uttarakhand.

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        9. Before you hear the roar of the African Lion,

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        Be awed by the majesty of the Royal Bengal Tiger.

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        10. If it’s French architecture you crave, why go all the way to Saigon in Vietnam,

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        When you can see it all in Pondicherry in India?

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        11. Before taking a stroll in a Japanese flower garden,

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        Take a romantic walk in Nainital.

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        12. Before you get dwarfed by the statue of “Christ The Redeemer” in Brazil,

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        Get dwarfed by Saint Thiruvalluvar’s statue in Kanyakumari.

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        13. And before you take selfies at the Arc de Triomphe in France,

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        Feel proud and take one at India Gate in New Delhi.

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        So before travelling to world visit….

        http://todaystrend.in/before-travelling-to-world/

        “Your vision becomes clear when you look inside your heart. Who looks outside, dreams. Who looks inside, awakens.” – Carl Jung

        Richard-Branson todaystrend

        World’s richest woman Gina Rinehart is enduring a media firestorm over an article in which she takes the “jealous” middle class to task for “drinking, or smoking and socializing” rather than working to earn their own fortune.

        What if she has a point?

        Steve Siebold, author of “How Rich People Think,” spent nearly three decades interviewing millionaires around the world to find out what separates them from everyone else. It had little to do with money itself, he told Business Insider. It was about their mentality. “[The middle class] tells people to be happy with what they have,” he said. “And on the whole, most people are steeped in fear when it comes to money.”

        Average people think MONEY is the root of all evil. Rich people believe POVERTY is the root of all evil.

        “The average person has been brainwashed to believe rich people are lucky or dishonest,” Siebold writes. That’s why there’s a certain shame that comes along with “getting rich” in lower-income communities. “The world class knows that while having money doesn’t guarantee happiness, it does make your life easier and more enjoyable.”

        Average people think selfishness is a vice. Rich people think selfishness is a virtue.

        “The rich go out there and try to make themselves happy. They don’t try to pretend to save the world,” Siebold told Business Insider. The problem is that middle class people see that as a negative––and it’s keeping them poor, he writes. “If you’re not taking care of you, you’re not in a position to help anyone else. You can’t give what you don’t have.”

        Average people have a lottery mentality. Rich people have an action mentality.

        “While the masses are waiting to pick the right numbers and praying for prosperity, the great ones are solving problems,” Siebold writes. “The hero [middle class people] are waiting for may be God, government, their boss or their spouse. It’s the average person’s level of thinking that breeds this approach to life and living while the clock keeps ticking away.”

        Average people think the road to riches is paved with formal education. Rich people believe in acquiring specific knowledge.

        “Many world-class performers have little formal education, and have amassed their wealth through the acquisition and subsequent sale of specific knowledge,” he writes. “Meanwhile, the masses are convinced that master’s degrees and doctorates are the way to wealth, mostly because they are trapped in the linear line of thought that holds them back from higher levels of consciousness…The wealthy aren’t interested in the means, only the end.”

        Average people long for the good old days. Rich people dream of the future.

        “Self-made millionaires get rich because they’re willing to bet on themselves and project their dreams, goals and ideas into an unknown future,” Siebold writes. “People who believe their best days are behind them rarely get rich, and often struggle with unhappiness and depression.”

        Average people see money through the eyes of emotion. Rich people think about money logically.

        “An ordinarily smart, well-educated and otherwise successful person can be instantly transformed into a fear-based, scarcity driven thinker whose greatest financial aspiration is to retire comfortably,” he writes. “The world class sees money for what it is and what it’s not, through the eyes of logic. The great ones know money is a critical tool that presents options and opportunities.”

        Average people earn money doing things they don’t love. Rich people follow their passion.

        “To the average person, it looks like the rich are working all the time,” Siebold says. “But one of the smartest strategies of the world class is doing what they love and finding a way to get paid for it.”On the other hand, middle class take jobs they don’t enjoy “because they need the money and they’ve been trained in school and conditioned by society to live in a linear thinking world that equates earning money with physical or mental effort.”

        Average people set low expectations so they’re never disappointed. Rich people are up for the challenge.

        “Psychologists and other mental health experts often advise people to set low expectations for their life to ensure they are not disappointed,” Siebold writes. “No one would ever strike it rich and live their dreams without huge expectations.”

        Average people believe you have to DO something to get rich. Rich people believe you have to BE something to get rich.

        “That’s why people like Donald Trump go from millionaire to nine billion dollars in debt and come back richer than ever,” he writes. “While the masses are fixated on the doing and the immediate results of their actions, the great ones are learning and growing from every experience, whether it’s a success or a failure, knowing their true reward is becoming a human success machine that eventually produces outstanding results.”

        Average people believe you need money to make money. Rich people use other people’s money.

        Linear thought might tell people to make money in order to earn more, but Siebold says the rich aren’t afraid to fund their future from other people’s pockets.

        “Rich people know not being solvent enough to personally afford something is not relevant. The real question is, ‘Is this worth buying, investing in, or pursuing?’” he writes.

        Average people believe the markets are driven by logic and strategy. Rich people know they’re driven by emotion and greed.

        Investing successfully in the stock market isn’t just about a fancy math formula. “The rich know that the primary emotions that drive financial markets are fear and greed, and they factor this into all trades and trends they observe,” Siebold writes. “This knowledge of human nature and its overlapping impact on trading give them strategic advantage in building greater wealth through leverage.”

        Average people live beyond their means. Rich people live below theirs.

        “Here’s how to live below your means and tap into the secret wealthy people have used for centuries: Get rich so you can afford to,” he writes. “The rich live below their means, not because they’re so savvy, but because they make so much money that they can afford to live like royalty while still having a king’s ransom socked away for the future.”

        Average people teach their children how to survive. Rich people teach their kids to get rich.

        Rich parents teach their kids from an early age about the world of “haves” and “have-nots,” Siebold says. Even he admits many people have argued that he’s supporting the idea of elitism. He disagrees. “[People] say parents are teaching their kids to look down on the masses because they’re poor. This isn’t true,” he writes. “What they’re teaching their kids is to see the world through the eyes of objective reality––the way society really is.” If children understand wealth early on, they’ll be more likely to strive for it later in life.

        Average people let money stress them out. Rich people find peace of mind in wealth.

        The reason wealthy people earn more wealth is that they’re not afraid to admit that money can solve most problems, Siebold says. “[The middle class] sees money as a never-ending necessary evil that must be endured as part of life. The world class sees money as the great liberator, and with enough of it, they are able to purchase financial peace of mind.”

        Average people would rather be entertained than educated. Rich people would rather be educated than entertained.

        While the rich don’t put much stock in furthering wealth through formal education, they appreciate the power of learning long after college is over, Siebold says. “Walk into a wealthy person’s home and one of the first things you’ll see is an extensive library of books they’ve used to educate themselves on how to become more successful,” he writes. “The middle class reads novels, tabloids and entertainment magazines.”

        Average people think rich people are snobs. Rich people just want to surround themselves with like-minded people.

        The negative money mentality poisoning the middle class is what keeps the rich hanging out with the rich, he says. “[Rich people] can’t afford the messages of doom and gloom,” he writes. “This is often misinterpreted by the masses as snobbery. Labeling the world class as snobs is another way the middle class finds to feel better bout themselves and their chosen path of mediocrity.”

        Average people focus on saving. Rich people focus on earning.

        Siebold theorizes that the wealthy focus on what they’ll gain by taking risks, rather than how to save what they have. “The masses are so focused on clipping coupons and living frugally they miss major opportunities,” he writes. “Even in the midst of a cash flow crisis, the rich reject the nickle and dime thinking of the masses. They are the masters of focusing their mental energy where it belongs: on the big money.”

        Average people play it safe with money. Rich people know when to take risks.

        “Leverage is the watchword of the rich,” Siebold writes. “Every investor loses money on occasion, but the world class knows no matter what happens, they will aways be able to earn more.”

        Average people love to be comfortable. Rich people find comfort in uncertainty.

        For the most part, it takes guts to take the risks necessary to make it as a millionaire––a challenge most middle class thinkers aren’t comfortable living with. “Physical, psychological, and emotional comfort is the primary goal of the middle class mindset,” Siebold writes. World class thinkers learn early on that becoming a millionaire isn’t easy and the need for comfort can be devastating. They learn to be comfortable while operating in a state of ongoing uncertainty.”

        Average people never make the connection between money and health. Rich people know money can save your life.

        While the middle class squabbles over the virtues of Obamacare and their company’s health plan, the super wealthy are enrolled in a super elite “boutique medical care” association, Siebold says. “They pay a substantial yearly membership fee that guarantees them 24-hour access to a private physician who only serves a small group of members,” he writes. “Some wealthy neighborhoods have implemented this strategy and even require the physician to live in the neighborhood.”

        Average people believe they must choose between a great family and being rich. Rich people know you can have it all.

        The idea the wealth must come at the expense of family time is nothing but a “cop-out”, Siebold says. “The masses have been brainwashed to believe it’s an either/or equation,” he writes. “The rich know you can have anything you want if you approach the challenge with a mindset rooted in love and abundance.”

        1096
        Google Drive doesn’t just host files and folders. You can also use it to host your website.
        How to host your websites on Google Drive

        Almost everyone who owns a computer also owns at least one website these days. Be it personal or professional. There are a number of hosting services available on the web for us to host our websites but most of them cost money.  A simple and efficient way to host websites can be Google Drive. With its free storage space of up to 15 GB, you can host a fairly large website without any cost.

        Google Drive can be used to host basic websites or even complex JavaScript-based web apps. You may publish any kind of static content on your website including HTML pages, images, CSS, icons, audio, video etc.

        Note: However, Google Drive does not support web resources that make use of server-side scripting languages like PHP.

        Here’s how:

        1)Create a public file folder.

        2) Put your website i.e.the HTML, CSS, Javascript files inside it.

        3)Open the HTML file and preview it.

        4) Share the URL that looks like “www.googledrive.com/host/…” from the preview window.

        To create a public folder:  For this, you simply need to go to folders, create a new folder, and rename it to whatever name you want. Following which, you select the checkbox next to the New folder. Click the “Sharing settings” icon. Then click “Change” and make your folder “Public on the web”.

        To put files in the public folder: Click on your New folder’s title. The new folder is empty as of now.  Click on “Upload Files” icon. Select the index.html or other files from you hardrive and then click on upload (Uploading via browser).

        If you are using Google Drive on your desktop then simply move your folder into the Google Drive Folder.

        NOTES:

        a) If you’re using any external files in your website, like a JavaScript library or a web font hosted elsewhere, link to the secure version of that file (if possible). By default, Google Drive sites redirect to HTTPS, and any insecure links may visitors ‘security warnings’ on the website.

        b) If you do not start with an “index.html” file, then the site visitors will not see a website. Instead they will get a directory listing of all the folders in the website. So be sure to include it.

        Opening and previewing HTML file: Click on the index.html page.  Drive will open the file. Click on the “Open” button at the lower right corner of the screen.

        Once you open the file select “Preview”.

        Your live page should open. The URL in the address bar is your new site’s URL.

        Sharing the URL: Now that you have your URL, simply share with all you know!!

        And voila! Your website is live and running.

        Note: If you wish to assign a custom domain to this site, note that Google Drive sadly doesn’t allow you to set the DNS values. But you can have an index page which contains a single iframe fetching content from this URL and set its width and height to 100%.

        1179
        WhatsApp todaystrend.in

        Before WhatsApp, I cannot think of any app which have served so many mobile users across the planet who could text and send files to each other with so much of ease. WhatsApp is available for Android, iOS and Windows Mobile platforms and allows you to stay in touch with almost all your friends without paying anything to your service provider (assuming most of your friends own a smartphone). 

        One of the biggest privileges that we need from any messaging or emailing service is whether it could let you recover any of your deleted messages. And the fact that WhatsApp lets you recover deleted messages, images and videos that have been shared does make it a pretty solid app. 

        I am sure that most of the WhatsApp users are not aware of the fact that this messaging service takes backup of all the shared stuff every 24 hours and it keeps the backup files intact for last 7 days. Yes, it’s true. And there is a way which would let you use those backup files to restore things. 

        So, below are two ways to recover lost Whatsapp data. 

        Method 1 This is a simple and pretty straightforward way to restore deleted WhatsApp stuff. All you need to do is uninstall the app and install it back. This would actually use all the backup files, and restore whatever it can. 

        Method 2 This app stores its backup files by the name, msgstore-YYYY-MM-DD.1.db.crypt. Below are the locations where you can find these backup files for respective OS: 
        Android: /sdcard/WhatsApp/Databases/msgstore.db.crypt iOS: net.whatsapp.WhatsApp/Documents/ChatStorage.sqlite 
        Assuming that you have the backup file now, first thing that you need to do is launch a web service, Recover Messages which would actually get you going in this whole journey to recover stuff.
         
        Click on the Select SQLite File, choose the backup file, click on I Accept (only after reading terms) and then on Scan button. It would take some time, depending on backup file size and your internet speed, and would list all the contents. 

        Now, click on the appropriate tab to recover the lost data.

        1036
        todaystrend.in

        After a series of failures, Facebook announced today a promising plan that will finally give it the mobile platform it’s been trying to figure out for years.

        Last year, it took a shot at creating its own pseudo mobile operating system with Facebook Home, an Android app that replaced your home screen with a pretty stream of photos and updates from your Facebook feed. It was a dud.

        Then there were the series of separate mobile apps like Poke, Camera, and Paper that have largely failed to resonate with people. Most seem to be happy with the regular Facebook app, Instagram, and Facebook Messenger.

        But at today’s F8 developers conference, Facebook unveiled some new tools that will give Facebook a deeper level of control over your phone, no matter what kind of device you use.

        The most important one is called App Link, a tool that developers can use to help their apps and websites talk to each other.

        To use Facebook’s example, imagine looking up a movie review on your phone on the mobile Rotten Tomatoes site. Well, what happens if you want to use the Fandango app to buy tickets to that movie? As things stand now, you’d have to close out your browser, launch the Fandango app, and then search for the movie again. With App Link, the Rotten Tomatoes developers would be able to provide you with a link that lets you jump right into the movie’s ticket page in the Fandango app. In theory, it’s seamless.

        That process is also called deep linking, and it’s been a messy problem for app developers until now. Apple, Google, and Microsoft don’t make it very easy for developers to use deep linking on their respective mobile operating systems. App Link is open for any developer to use, so over the next few months you can expect to see more and more of your apps start playing nicely with each other.

        That’s huge.

        For a long time, smart mobile industry watchers have said someone needs to figure out how to become the “Google of mobile apps.” Google was able to organize the information stored in websites, but no one has nailed the process in mobile apps. It’s an important task too because mobile is the next big computing platform, but most people use apps for everything, not websites. And right now, Google, Apple, and Microsoft don’t make it very easy for apps to talk to each other cross-platform.

        Facebook’s App Link does. And the implication of that means Facebook could essentially have insight into all the apps and content on your phone, not just the ones it makes. That’s incredibly valuable to Facebook (it’ll be able to gather a lot of information about the apps you use) and incredibly valuable to you (your smartphone will be a lot easier to use).

        In short, Facebook now has the opportunity to make your smartphone easier to use, while still wrestling control away Apple, Google, and Microsoft.

        5481
        todaystrend.in

         Mark Zuckerberg, like Facebook, is maturing. The soon-to-be 30-year-old chief executive of the decade-old social networking company grew reflective as he stood before hundreds of app developers to announce a host of mobile features designed to put “people first.”

        “We used to have this famous mantra, ‘move fast and break things,”‘ Zuckerberg said at Facebook’s developer conference in San Francisco.

        But moving quickly was sometimes so important that Facebook’s engineers would tolerate a few bugs, or push out products that were not always fully baked. Fixing the bugs, Zuckerberg said, “was slowing us down.” Backpedaling on features that didn’t work — or that users didn’t like — slowed things, too, though Zuckerberg did not mention that.

        Facebook’s new mantra may not be as sexy. Zuckerberg pointed to a new sign that read “Move fast with stable infra,” as in infrastructure, and the audience laughed. Stability, it turns out, is the new maxim, and the era of breaking things is over.

        In a rare bit of onstage rumination reflecting on the past decade, Zuckerberg said he and other Facebook employees realized they had created a culture of quick-witted, fast-moving engineers who took pride in being “hackers” who consistently put the company’s best interests ahead of what users wanted.

        Now, Zuckerberg says, the goal is “to build a culture of loving the people we serve that is as strong if not stronger than our culture of hacking at Facebook. I hope you can see the seeds of some of this today in what we are talking about.”

        The last time Facebook held a conference for app developers was in 2011. That was before the company attracted 1.28 billion users, before it went public, before it began showing mobile advertisements and before it paid eye-popping amounts of money to acquire popular apps like Instagram and WhatsApp.

        In the tech world, three years can be a lifetime. Facebook’s focus is now squarely on the mobile space, not just its own applications but those built by outside developers.

        “As you get older you do gain perspective, and Facebook has,” said David Kirkpatrick, author of “The Facebook Effect,” a chronicle of the company’s early years.

        “It’s astonishing that a 10-year-old company should be in a position to have as much influence in so many things in society as they do,” he said. “And I think they are starting to take a much more serious approach to the opportunity and responsibility that goes along with their scale.”

        As part of its mobile, people-first focus, Facebook says it will let users log in to apps anonymously, without sharing their identities and personal information with mobile applications they don’t trust.

        Facebook’s users can already use a “log in with Facebook” button to sign up for apps that let them listen to music, play games, read the news and monitor fitness activities. But using the button allows apps to access information related to the Facebook user’s identity.

        With the anonymous login, Facebook will have information about users but the apps won’t. Zuckerberg said the feature will let more people to try out new apps that they may not trust yet with their personal information. App developers have the option of including the anonymous login as a feature, but they won’t have to.

        The company is also launching more granular controls that let people determine the types of information they share with apps when they want to use their Facebook identity to log in. Previously, apps could decide what information they wanted to access on people’s Facebook pages — such as people’s birthday, friends list or email address. Now, people can uncheck each, or all of these things.

        Analysts suspect Facebook’s evolution isn’t as much an epiphany about privacy as it is about Zuckerberg’s realization that the company has to take steps to ensure it holds on to its users and grapples with more competition.

        “If Facebook has some sense that they are going to walk away because they don’t feel like they are being put first, then they have a real problem on their hands. So, they are giving users some new features that they have been looking for a long time,” said Gartner analyst Brian Blau.

        Facebook also took the wraps off its long-awaited mobile advertising network, called “Audience Network,” a product that enables Facebook to sell ads in mobile applications besides its own. For example, Coca Cola can show ads on a mobile game that a Facebook user has downloaded on his or her phone.

        The service will increase its competition with Google, which dominates the mobile advertising market and has its own ad network. Twitter is expected to announce its own, too.

        “Everything is going mobile right now, so in order to compete with companies like Google, it needs to have a strong mobile app, which it already does, and a strong way of delivering mobile advertising — not just within Facebook but across a network of mobile apps,” said Debra Aho Williamson, an analyst with research firm eMarketer.

        Williamson believes Facebook’s ad network will help improve the health of the overall advertising business. Many mobile apps will likely be eager to work with Facebook because its social network already has relationships with more than 1 million advertisers and has accumulated valuable insights into people’s interests.

        “It’s going to make it so that advertisers don’t have to reinvent the wheel every time that they advertise,” she said. “They will be able to go to just one source, one network and distribute it widely.”

        Facebook’s share of the $9.7 billion US mobile advertising market was 16% last year, according to eMarketer, compared with 41% for Google. This year, Google’s share is expected to slide to under 38%, while Facebook’s should increase to nearly 18%, according to the research firm.

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        If you feel that you want more control over your Android device with some extra physical buttons, then you need Dimple; provided you have NFC in your phone.
        Dimple will let you add 4 physical buttons to your Android device

        Customization in Android is about to reach a new level as more ideas of additional (optional) physical buttons are coming into the scene. Last year, a Kickstarter project called Pressy was introduced which claimed to give Android users an additional thin physical button that can be inserted into your headphone jack. It can be programmed to do just about anything such as starting your camera or any specific app. Now, guys at Dimple.IO have taken it to a whole new level by introducing a little sticker that uses NFC technology and features, not just one, but four physical buttons.

        The buttons are featured on a sticker that attaches anywhere on the back of your Android phone. You can customize the input for each button by setting it up when you use it for the first time. You need to press the buttons which issues NFC commands to the phone. Each command is received by the Dimple.IO app after which, you can instruct the app to execute any functions that you just saved for each of the buttons. You could make it an additional home button, launch your favourite apps, camera, launch a popup drawer, control your music, make calls, change settings and have a torch light button.

        The app promises even more ‘crazier’ customization options with Tasker integration for users who like playing around with the settings of their phones. Dimple.IO is also launching an open plugin SDK for developers so that they can add support for their apps. It would be fair to say that this product will actually put NFC to a good use as the technology is rarely used otherwise, especially in India.

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